Edgar is a smart and simple tool for creating digital stories in a flash. It is also a neat toolkit for word-of-mouth marketing when used by businesses. Not only can they create their own brand stories, they can also co-create them with their customers. Transforming customers into fans while enriching the content strategy and boosting the engagement levels.
Our customer are the SMBs: wineries, craft brewers, makers, Etsy artists. We help them leverage their loyal customers. They already express their love on Instagram and Facebook, but with Edgar this love comes in form of friend-to-friend marketing. Instead of a moment stripped out of context (eg. Instagram), these moments become meaningful stories.
In the near future, we're extending the storytelling toolkit with storytelling on the go. Simultaneously we are building a marketplace that will host experienced storytellers and content producers and connect them with the user community.