We sell over the counter reading glasses. Like Dr. Scholl's, we use an innovative kiosk that walks costumers through the process of choosing which of our reading glasses are right for them.
This give us 3 clear advantages:
1. Using the liquid lens device as a diagnostic device, and having the kiosk recommend a reader strength, we help the customer feel confident about their selection.
2. Using the frames and pop-in lenses, we allow for a different strength for each eye, which 87% of people should have.
3. By providing individualized options, we drastically decrease the overwhelming number of choices, and greatly increase the probability of purchase.