EYEPLY’s real-time smart phone service utilizes location-based platforms. At a sports, entertainment, or shopping event, you can hold your smart phone up to your eyes, or point your device in the direction you are looking, and you can see, do, and store things otherwise hidden to the naked eye. You become smarter about the venue or event, and the people and brands that are there. You engage further with new activities that trigger rewards and offers. And, along the way, EYEPLY can automatically track and share your memories, and celebrate their relationships with the present and future.