DrinkedIn BarDeals™ platform together with DrinkBeacons™ allow retailers to create, broadcast and market deals to patrons inside and/or within proximity of their establishment. BarDeals also allows pre-payment and can streamline cover charges and VIP passes and bypassing third party agents. Most importantly, DrinkedIn will offer producers the unprecedented ability to run promotions directly to the consumers via BarDeals, when they are drinking and in a place where they can buy more drinks. DrinkedIn knows who is drinking, where they are drinking and when they are drinking. and is uniquely positioned for the repeatable and impulsive purchasing decisions that characterize alcohol purchases.