Our product is book reviews. Done using a double blind so neither author or reviewer know the identity of the other to remove bias and a proprietary procedure that ensures uniform quality and thoroughness. Each reviewer will fill out multiple choice options within the procedure and use this as their guide to write the review. We intend to set the gold standard for books reviews and see this as the next big thing in self-publishing and ebooks. Reliable reviews done in a professional manner. Because we will be the only source of reviews of this quality our ad space will be in demand. Authors, publishers, author services and book vendors will all want to be represented on the website that offers the only source of objective, unbiased book reviews on the planet.