Door County has fans all over the world, not unlike NFL's Green Bay Packers. These fans have limited options to engage with this ‘brand’. We will offer an inclusive, interactive, engagement platform for these legends of fans and those soon to be. We will shape our digital magazine as a form of entertainment with a goal of becoming the invited guests in homes & offices everywhere. We’ll hook’em with engaging content and connect them to embedded shopping opportunities - a collective of specialized, online retail portals. It will allow people to discover, relish in and support this special place year round. As a social business addressing the triple bottom line, part of each sale will go toward meals for a DC child in need at the on-set. The Hampton's gets extra attention as 5 -10% of kids qualify for free or reduced meals - in Door County it’s over 50%. We will also create year round living wage positions and maintain an underlying culture of sustainability; Profit | People | Peninsula.