We have built a personality driven brand. As Martha Stewart is to the home Dr. Marion is to elder care. She is currently the spokesperson for the Long Term Care Industry and now www.medicalalert,com. We have created various IT tools like App's and now a 12 hour professional e-learning course (retail $49.95) to teach & certify home care workers that we are launching in January of 2012. Our next project is to launch a lead gen site. We have 5 companies signed up so far to purchase those leads.