We have a realtime fan engagement platform on Facebook that helps in crucial pre-purchase product discovery phase. Businesses have invested in acquiring fans. However Fans today are mostly sitting on the sides awaiting the next marketing post. Not a very effective use of such a great resource. With our platform businesses can define roles for fans ( e.g. teenage fashionista for a Macy's fan). The fan can then be featured in the Facebook Platform or on their website prominently for some time to help other Macys customers/Fans shopping for the right product. The net engagement embraces the community in a controlled manner and results in everyone interacting with products.
End Customers are able to get product suggestions, Shared Shopping List tools.
The Fans are earning points for discounts on their own purchases.
The business can see reduce Social Media costs, increased engagement and higher conversion.