The goal of this social network is make people free from exploitation and from their own misconceptions and failings. The site combines the Win-Win view of life with groups engaged in real-life projects. The site also collects information that helps users avoid being victimized.
When a group gathers to plant trees, they need supplies. The site introduces groups to quality vendors and gets a commission. When an individual user decides to quit smoking, the site introduces to her a professional who had proved he can help quit smoking, and gets a commission.
The site helps users make a transition away from the “World As It Is” where people compete in exploiting each other. Instead, we will live in the Win-Win World based on mutual cooperation. Ultimately, what we offer to our users is a much better and much happier version of themselves.