Our idea is to plan, develop, distribute and market local tailored Mobile Applications that are high in demand in specific regions and emerging markets like (MENA-Russia-Eastern Asia)
The mobile industry is booming in a big scale in the Arab world, and with smartphones being in the hand of almost every person, demand for mobile applications has increased exponentially.
That's millions of people wanting million of apps! While the demand is present in abundance, the quality level of Arabic based apps available are VERY low, thus making it an un-crowded market in a sense. Most applications that are available are foreign and not very relevant to the local people.
Another good point to note here is that although Arabic Apps available are not on-par with the international standard, they are still getting very large amounts on downloads and are making a lot of money (because they are localized and are more relevant to the local people).