Detroit Cider Company will be a 100% Michigan based Hard Cider company. The products will be crafted with and for the people of Detroit. I want to establish the DCC in the heart of the city and capture the idea of resurgence.
Product labels will give respect to the history of Detroit. One major idea is a product line representing the history of Detroit Fire. For example a label could be called Engine 49, to represent the disbanded Engine in the budget cuts of 2012. These would be small batch productions, with an always changing label line to honor those companies who were disbanded. A portion of those sales would be donated to Detroit Fire to purchase new equipment and gear.
Detroit Cider Company is Detroit. It's heart and sole is the city.