Dear Laney is an online retail wonderland we are a limitless brand who aren't settling for just a online store. Our brand is based off of a Designer & hopeless romantic created by me and Her name is Laney. Dear Laney was started to pay homage to my grandfather Laney who passed away in 2012. “I've always adored his name and wanted to name my daughter Laney if I were to ever have one. I decided after his passing to name my business after him and wrote my first love letter, "Dear Laney’s letter", from a man who I would use to create the characters in my story. Dylan is actually the man of my dreams. I used my inspiration to create Laney’s inspiration.” With the lost of a loved one and a dream, I created the story of Laney. As the story progresses and her journey continues each event will be documented in her "diary" to create a book and new collection each season.