Real-time Bid Manager and Optimizer
Datacratic's Real-Time Bid Manager and Optimization product is designed to be integrated into existing platforms and is intended for use by Demand Side Platforms, Agency Trading Desks, Ad Networks and others in the real-time marketing ecosystem. If you have an existing bidder, you can integrate directly with our Bid Management Platform and take advantage of the real-time machine learning and predictive modeling capabilities of the Datacratic Platform.
Audience Data Optimizer (Look-alike modeling)
The Audience Data Optimizer is a system for creating real-time look-alike models. The application uses all available sources of data to score users relative to their probability to look like another user. This allows our clients to use all available sources of first and third party data to automatically score users and segment those who have the highest probability of clicking or converting.