DataXu was founded by MIT aeronautics and astronautics scientists who wrote the combinatorial language that guided NASA’s Mars mission plans. These scientists – joined by co-founders with extensive digital media and consumer electronics expertise – examined potential commercial applications that would benefit from a system that could make real-time decisions. They knew that a huge opportunity existed in marketing, being disrupted by the consumer digital lifestyle and big data, but still operating with manual solutions based on intuition, as well as an inefficient supply chain.
The founding team recruited the smartest people they knew to create DataXu as it is today – an open, neutral platform that enables marketers to use our ‘rocket science‘ in a simple UI to understand and engage consumers in a digital world. We are proud to have created the industry’s first and only real-time multi-variate decision system to bring science to the art of marketing.