The most common way people discover good movies is via reviews and recommendations from friends. However, IMDb and Rottentomatoes are from a pre-social era and neglect this intuitive and engaging aspect of discovery. This creates a very static and uniform experience for all users on these sites.
With social as an anchor, and a simple and immersive user experience, Dapple makes it extremely easy for you to find the movies your friends love the most. We mine FB likes, so even a user with no friends sees relevant content on the site. Our engine also provides personal recommendations and connects you to other movie buffs. Thus we have created multiple avenues of movie discovery.
With increasing popularity of tablets/smartphones, people are consuming more entertainment media via the Internet. Dapple creates a unique and personal experience for each user, guiding them to the content most relevant for them, thus increasing consumption.