DIA Digital Ltd (DIA) has created the Middle East's first social fashion shopping network connecting the world's most active 'social sharers' with the products and brands they covet from London and Paris to New York and LA.
DIA Digital is a fashion-focused platform offering a number channels to facilitate discovery, sales and 'sharing' for customers; and connect brands with users in the region.
DIA-style.com, launched in 2012, is the only company offering luxury Western retailers, such as NET-A-PORTER and Harrods, access to an Arabic speaking customer. DIA-style.com offers more than 50,000 in-season on-trend products from more than 1,200 luxury brands. The site also provides entertainment games and features dedicated to fashion. The website receives revenues from both affiliate sales, premium services and advertising.
DIA-BOUTIQUE.COM launched in 2010, provides a platform in English and Arabic for International independent designers and takes a commission on sales.