CustomerRivet's SaaS web app helps you to engage your customers beyond sales/delivery, to build a pipeline of references, and customer branding for your sales/marketing initiatives. It helps manage the complete process in a holistic manner; starting from helping gather customer feedback, segmenting as Happy/Unhappy, track Issues, recruiting references, develop testimonials/content, and publish them online/via social. A-Z as a closed loop, all in 1 place, unlike any of the existing systems/tools/CRM.
Targets are those companies that benefit from a continuous pipeline of Customer References for quicker/better sales, without high investments. See High value in long-term engagements with customers. See big savings in freeing sales teams from such non-core activities (and hence get to spend more time with customers)