CO provides one in-store pour-over dripping coffee to registered members every day. Members need to download the iOS or Android App. Any additional drink, pastries or treats have to be paid. Beans are sourced from a local roaster, which will allows us to develop an in-app shop where customers can order beans, or fresh per-order grind coffee.
The coffeehouse will integrate a digital signage system, which is linked to the customer app. This allows us to collect data and measure in-store activity. Based on the gathered information, (local) advertisers can post videos to "AdSlot" screens. "AdSlots" can be booked depending on the expected or current in-store customer segment to ensure visibility. The advertiser only pays for ads, which have been seen. The Screen Wall will be integrated as an interior design element. Advertisers will also have the possibility to send discount offers to registered members.