Lets talk about advertising on TV these days.
TV commercials are targeted by mass market and which program they’re displayed during.
Everyone watching the same show, watches the same ad even if they're in very different demographics and have different preferences.
In most cases, advertisers spends millions to reach the wrong audience.
Cupido's solution - real-time personalized TV ad's
Creating profile for each TV subscriber's household, based on search, purchase & clickstream data records, then analysing the data to make a successful match between household and ad.
Data will be used by the TV providers which will be able to stream different and targeted ad's to specific households based on their profile - in real-time.