A typical language product would give you a series of flashcards with corresponding phrases in the new language - expecting you to memorize them. This is boring, and ineffective. Out of 100 people enrolling into a typical language course - <20 make finish 10 hours. Language learning requires regular, immersive practice. How do we make this more interesting?
CultureAlley.com aims to utilize addictive social media & gaming habits to teach languages. Users learn from logically designed interactive videos, & practice using posts from their own Facebook/Twitter feeds. The platform progressively translates the learner's personal Facebook/Twitter feed into the target language based on his/her learning level.
They earn learning rewards & keep unlocking new lessons on the way. Making language learning a habit forming experience.
Focused on Spanish and Mandarin, it has served ~475,000 (>290,000 on site, rest YouTube) learners in 220+ countries.