Cultera is a project with a different take on how t-shirt designs are collected and presented to t-shirt lovers. We don't select and buy design copyrights based on community voting, and then sell those designs to the same community. Instead, we motivate creators to offer any design they feel people will love wearing. This way they “vote” for the design by actually buying things they like. The selection process extends beyond simple clicking & voting to actually purchasing & wearing the t-shirt.