Crowder aims to inspire creative event organisers and drive innovation in the events industry. We do this by eliminating the financial risk usually associated with running an event.
On the Crowder web platform, organisers propose event ideas. Attendees commit to attending the event with their credit card details. If the 'crowd target' is reached, the cards are charged and the event goes ahead. If not, no one loses a cent.
The platform has been developed in order to impress a social feel on the ticketing sector. Rather than "pledging to a monetary goal" or "buying a ticket", Crowder users "join a social event" and bring an experience to life.