Creative Reach UK is a digital innovative solutions company based in London, UK. Our aim is to build successful B2B solutions; primarily based in retail management, consumer behaviour data analysis and personalised relationships between your company and your customers.
The Product - Enabling retail stores to track the location of all items of clothing, in real time. With this information, the store can use screens to personally advertise products to the individual, based on the items in their possession.
The data received on the location of the clothes can be analysed to create many in store hotspots. These hotspots are identified by the most active areas of the store generated by items passing through, therefore showing ideal placements for promotional garments.
Further advancements - With the store membership cards used by many of the larger retail stores, the in store readers can identify buying trends based on the individual and recommend products in a certain area of the store.