Creatial connects brands with the creativity and influence of those who matter.
Merging advertising, community endorsement and technology, Creatial is a tool for marketers to identify and
reach both existing and new brand advocates.
Creatial has two end users, influencers and brands. Influencers are connected via a mobile application, whilst brands sign in to access these users through a cloud based CRM.
Brands are able to brief users to capture and share relevant content from their own authentic point of view in return for rewards, such as product vouchers, discount codes or product tasters.
Example: "A very famous trainer brand are releasing a new style of high-top trainer and have identified 20 inluencers within the Creatial database to invite to the launch party. These users will be presented with a free pair of trainers in return for sharing their experiences onto Facebook, Instagram and Twitter"