CouponVoodoo's mission is to increase the relevance & access to coupon information assisting not only online shoppers but also motivating offline shoppers to convert their business online.
To do this CouponVoodoo has built a backend that collects the product catalog across retailers, collates all available coupons and then applies a process (patent pending) that check the results for each product and coupon combination. Effectively this created as repository with coupon information pre-populated. Consumers can then browse products by brand (say Reebok) or category (Say Women's Footwear) and get a list of products with price net of coupons.
Traditional coupon sites in India have relied upon retailer keywords for SEM / SEO, often bringing the net incremental value to retailers under the radar. CouponVoodoo will focus on category and brand keywords making the value to retailers absolutely clear.