Countable is a platform that strengthens everyone's connections to government. Voters gain knowledge and tools to understand issues, influence policy, and gauge personal alignment with elected representatives. Countable brings a universally accessible SaaS platform to the $16bn+ voter advocacy market. This accelerates and amplifies organized political activity. The Countable team built SideReel.com, a site for social engagement about TV, movie and web video content, that grew to a user base of more than 15 million monthly uniques and was acquired by ROVI. The company is being advised by political insiders like Joe Trippi. Currently in private beta, the platform is accessible as a web site and will launch with iOS and Android apps this summer.