Coriander is a wholesale e-commerce platform selling small luxury brands and products to China, Taiwan and other countries on an exclusive basis.
The initial idea was supporting European craftsmanship by selling their products online. We will be recruiting small European businesses who make beautiful products that remind us of Europe’s great history in arts, craftsmanship and tradition. All the products are designed and manufactured in Europe and made from locally sourced materials.
China’s urban consumers have become more individualistic and very sophisticated and are looking for more independent brands. Coriander will be selling wholesale to retailers who are increasingly looking to sell multi brands to the Chinese consumer.