Constant Insight helps brands maximize customer engagement and lifetime value by using a customer's email address to discover and monitor their personal interests.
When a customer's email address is uploaded into CI, our system goes onto the web and gathers up the digital crumbs that people have socially left about themselves. Once found, we create a searchable database of customer's interests which allow brands to continuously stay aligned with people's interests. Brand benefits included:
• Maximize Engagement & Lifetime Value - Prevent customers from disengaging or viewing brand communications as spam by acquiring insight into what people actually care about.
• Real Insight - Capture peoples self-generated social data.
• Fresh Data - Continuously learn about customers as they change and not engaging the brand.
Constant Insight is a Software-as-a-Service.