Making virtually everybody that signs up a CEO and assemble a team for him to do his work. Creating business opportunities for those that are cash strapped and need an extra quick buck.
This startup could be the missing link between social networking and business, creating a dynamic environment for every man on the street to have the opportunity to setup his own company and managing his own team.
Quick response and execution is key and the more you have the more you will get approach is build into the concept, creating a need for everyday participation.
Advertiser engagement is key and user management of content seen is driving the emotion of control to new limits. Sharing becomes "bragging" and heighten the virtual feel of empowerment.