Viziware – the gesture recognition system for creating interactive indoor/outdoor advertising and collecting statistics on its effectiveness. Using an advertiser's digital advertising content, Viziware makes it interactive, and then collects analytics about that interaction. By combining software with motion sensors, Viziware dynamically detects consumer responses to advertisements projected on almost any surface. Indoors or out, and in any lighting or weather conditions, Viziware captures exhaustive purchase intention analytics that provides retailers and advertisers with new insights into consumer preferences. The result is more precise marketing and advertising, leading to increased sales performance and brand loyalty.