Footballidentity.com is a unique online football (soccer) game that allows users to experience a career as a football player. They train every day, sign contracts with teams and play league matches live twice per week in a 11 vs 11 turn-based match engine. The game puts a strong emphasis on team work and the strategical and tactical aspects of football.
Currently around 2000 users from all over the world take part in league matches each month and even if it is still small, the world of Footballidentity has an extremely dedicated community. More than 100 persons act as volunteers as Game Masters, Moderators or as part of the national and regional Associations within the game.
Footballidentity is browser-based and free to play. Revenue is generated mainly from in-game purchases such as "Supporter Pass" features and additional character subscriptions.