Common Threads has been founded to create a disruptive marketplace on www.commonthreads.com, directly connecting emerging brands and small, local retail outlets (core shops) in the action sports industry. The goal is to replace the current distributor-driven market with a seamless online platform that enables brands to sell directly to core shops. We save brands 30% of their margins currently allocated to distributors.
Common Threads is an integrated end-to-end platform that moves the offline wholesale transactions of niche brands and core shops online. Emerging brands typically lack the resources to effectively reach out to core shops on a global basis and rely on distributors to act as their agents. The drawback is that distributors naturally cater to their legacy brands and do little to promote new brands. Core shops also lack the resources both to learn about new brands and to effectively manage their inventory in multiple sales channels.