We are reinventing the Fitness DVD. We make fitness videos more social, more engaging, and ultimately more effective.
On one side, we operate like a media studio: We recruit talent, develop concepts, and produce videos.
On the other side, we are a technology company: We develop social software that motivates members with community and feedback.
Our company's capacity for both disciplines is what sets us up to be a leader in the $5B+ fitness video market.