The CO-HOP concept was created to address critical pain points faced by new entrants in the expanding craft beer market. Brewing in a CO-HOP cooperative brewery setting removes highly dilutive capital requirements, low margins, and other hurdles commonly faced in scaling a craft beer brand. An aligned incentive structure motivates on-site sales through a high foot traffic taproom and retail storefront. Partnering with tenant brewers, the CO-HOP helps craft brewers build their brand and catalyze their sales potential.
The CO-HOP will be located in an attractive urban market (Wicker Park, West Loop, etc). The CO-HOP facility will include a state-of-the-art brewery, modern taproom, retail storefront, and rooftop, engaging customers in the community seeking to experience new products created by our tenant brewers. The CO-HOP will also feature special event space and many ancillary resources to support the success of our tenant brewers.