There are three main issues for any type of business: Getting customers to walk into your store; getting a customer to buy a product; getting cheap and effective advertising to help build brand awareness and popularity. Clover can do all three. We simply make better deals. The only way for a customer to use a Clover deal is by sharing a photo or deal on Twitter or Instagram. In other words, consumers receive discounts or deals while businesses receive product promotion and social advertising. Have you ever caught yourself taking pictures of your food at a restaurant and sharing it on your Instagram? Why not use that habit and reward people for doing it! Here is an example: To receive 10 dollars off your meal at the Cheese Cake Factory, you need to instagram your strawberry cheese cake. The consumer promotes the product and deal. The business receives cheap and effective advertising plus a paying customer. Lastly, Clover will use ibeacons that will send push notifications for deals!