Clef replaces usernames and passwords on the internet by recognizing users' phones instead of anything they need to remember or type. It's a safer, faster, and much easier way to log in online -- the New York Times called it "magical". Traditional authentication pits our memories against the brute force of computers. If you look at the news, it's obvious that computers are starting to win. Target, Nieman Marcus, Evernote, Twitter, Adobe, Kickstarter, and the others are the beginning of a dangerous trend. We need to find a better way to log in, and our smartphones are the key.
Clef is already used on over 1300 websites and is recommended by web infrastructure companies like Cloudflare and Arvixe.