Video ads are moving at a fast pace to online. Unlike TV (media buys), advertisers/brands now have the opportunity to target their brand stories to a wide variety of audience - male, female, location, age and a suite of targeting metrics. It is however expensive, complex and daunting to generate so many video ads within the umbrella of campaign goals.
ads.cinpost is our solution to this problem, adds tremendous value to Advertisers and Agencies three ways:
1. Ability to generate very quickly a large set of short form video content for their target market (our product - Node Base Dynamic Sequencer - storyboarding to production/rendering)
2. Test which video ads work are working with which segment
3. Reach target audience (integrated experience - concept to user reach)
A compelling market ($4B+ 50% growth rate currently) - accelerated growth possible with innovation $70B TV ads
This sits on a collaboration and marketplace platform we have already developed - cinpost.com (closed beta)