Chulel "soul" in native language, is a mexican brand that creates fashion accessories inspired by the colors, shapes, and ways of living of ancient Mexican cultures.
Chulel main objective lies in preserving the old philosophy and traditions that have been passed from generation to generation. There are more than 60 indigenous communities in our country, each with its own scent and ideology. The concept of the brand is based in the recreation of symbols and graphic messages that we have brought to contemporary design elements.
Our objective is to present "Mexico" in an original shape and form through our accessories. Every item tells a story resulting from research and conversations with people from different regions.
Although fashion challenges may raise, our brand is full hand made of Leather based designs that are transformed in the traditional to contemporary, by incorporating hand made crafts produced by local female artisans, helping to their social economic growth.