The long term vision for Chefler is to create meal plans that are automatically customized to your health goals and delivery schedule. These "smart" meal plans factor in your current and desired physical attributes (e.g. weight), exercise regiment, dietary restrictions, and inputs from your health devices (e.g. Jawbone UP) to apply the appropriate modifications to our curated set of daily entrees and sides, produced by Chefler affiliated kitchens.
The meals are distinctly designed for the health goals oriented, We'll initially focus on two tracks: high protein low carb meals for the strength training oriented and low calorie meals for the weight oriented. Our dedicated approach will help us build a grassroots following among the most health savvy in society: cross fit trainers, yoga enthusiasts, health bloggers, etc. These influencers will rub off on others looking to lead more healthy lifestyles, with the brand ultimately taking on an aspirational aura.