Category Cubed has created an intuitive SaaS based solution to allow Retailers and Consumer Product Goods companies (CPGs) to more effectively measure, manage and gain profitable insights from their retail promotion activities (25% Off, 33% Extra Free, 2 For 1 deals).
By effectively and efficiently managing the promotions and acting on the insights clients can fundamentally realign their promotion outcomes with their promotion objectives. A large cola manufacturer with a turnover of €66bn will invest €7bn specifically on trade promotions (this does not include advertising or other marketing activity).
For Category Cubed's target customer which are CPGs in the revenue range of €20m to €100m their total trade spend would be between €2m and €20m per annum.
Depending on where the target customer sits in the revenue range they could achieve savings of between €40,000 and €1,000,000 per annum using Category Cubed software.