Production of new 100% WOVEN Bamboo Luxury Casualmere® Eco-shirts.
Bamboo is THE Eco-friendly fabric source needing NO insecticides, fertilizers, or excessive irrigation to grow. Bamboo groves are considered "Carbon Sinks" converting 150%+ more carbon to oxygen that trees.
Bamboo fabric is; Luurious, it Breathes, is Washable, Wicks moisture & odor and is skin friendly.
1. Be First-to-Market with a Luxury WOVEN Eco-shirt brand devoted to sourcing from 100% bamboo.
2. Establish an identity as a high-appeal men’s luxury shirt brand using luxury design, construction and presentation qualities that can stand alone, separately, from our Eco-fabric source identity.
3. Take advantage of a huge market opportunity...there are no Luxury Bamboo woven shirt brands.
4. Casualmere® to become synonymous with luxury 100% bamboo clothing.
5. Grow Casualmere to $4,000,000 in sales by year 6, with a 45% net profit.