LUUV.IT (“love it”) allows consumers to subscribe to their favorite foreign brands for sales updates, browse international product catalogues in a simple and user-friendly way, and order products from overseas with just a few clicks.
In recent years, Koreans are choosing to order online directly from international stores in order to a) avoid paying excessive markups charged by official distributors, and b) access a wider inventory of products not available in their country.
1. Access to product and sale information. In Korea, forums and blogs are primary sources of info. Data there are not comprehensive by any means, and difficult to find relevant info.
2. Difficulties of making overseas purchases. Even with the right sale information, purchasing is complex.
LUUV.IT solves these problems with the view of global shopping as one seamless customer journey, and aims to be a “one stop shop” that Koreans turn to when they’re ready to buy a foreign product.