PROBLEM: Few people have the time and skill to cook the way they want to.
Shopping is very time consuming. Consumers struggle with basic cooking skills and need help. Our favorite recipes are scattered across various cookbooks, magazines, tv shows, ebooks and apps. More and more we want healthy and sustainable diets, but lack the essential knowledge. Cookbooks can go beyond normal books by becoming digital tools with a ahigh amount of interactivity.
SOLUTION: A digital cooking process
1. Interconnected content (books, magazines, videos, etc.)
A central library with integrated shopping lists, global timers, search, tabbed reading, portion calculator, step by step instructions and community
2. Convenience tools
Online ordering of groceries and kitchen tools, networked kitchen devices
3. Integrated expertise
Advisors, cooking technique videos, ingredients and tools explained -- all from within the content