CarMatchin helps consumers start their car buying experience, removing the barriers to entering the new car market, such as industry jargon, poor showroom experiences at dealerships and a lack of trust in car sales industry professionals.
The platform captures lifestyle needs exactly the same way consumers describe them, recommends suitable cars and supports the user onto the next stage of the car buying journey by setting up and booking test drives with local dealers.
For new car dealers, the platform provides qualified leads with high quality information about the lifestyle of the prospect, rather than the standard email address and phone number.
Motoneer - its parent company - is developing industry partnerships to be able to support car buyers all the way through that journey, from research (such as consumer reviews) through to financing (including part-exchange and leasing).
The aim is to develop a trusted independent reference platform for new car buying.