CYLO is the smart go-to urban bicycle designed for performance, functionality and style. It is dedicated to the independently minded who want to take control of where they want to be and go. CYLO is light, free and mobile.
Website launched in April of 2014 with features in Hypebeast, Highsnobiety,Trendhunter, Gizmag, A Gentlemen's World, Uncrate, Gadgetreview, Wadmag, Desirethis, FFFFound, SugarCayne, Toovia, Stylefeels, Kellan, BikeBiz, Unwire and many more. Result: 1,400+ waitlist subscribers of which 90% love the design and concept.
The global market for cycling is estimated at $45 billion. The urban segment is seeing tremendous growth. In the US alone, there has been a 61% increase in bicycle commuting since 2000. The biggest driver are Millennials who took 24% more bike trips, with 81% saying affordable and convenient alternative to cars is important in deciding where to live. Opportunity to expand into Vertical SN and into fashion (latter market of $1.2 trillion).