CROC has set the standard for stylish appliances and wet line products for the professional beauty industry. CROC has developed and patented breakthrough technology that increases the smoothing power of hair straightening irons by 300% and provides 200% faster heat recovery over state-of-the-art products. In addition, CROC’s patented and disruptive Permanent Styling System is the industries first healthy styling system that produces superior results to the famous Brazilian Blowout/Keratin System without the use of toxic chemicals such as formaldehyde. This is revolutionary within the Hair Care Industry. CROC leverages decades of R&D on advanced materials, organic chemistry and engineering. Demand for CROC products continues to outweigh supply. Since 2005, CROC has continued to experience recession proof growth rates averaging 45% annually. Several retail and professional products are currently on backorder demand and new products are perfectly positioned for national sales.