Adwords for Call Advertising.
Ad-Tech company Clickmob provides a self-serve RTB platform for call-based advertising where national and local SMBs can bid for inbound phone calls to their businesses.
61% of SMBs place phone calls at the top of their ROI. Advertising expenditures to drive phone calls is $68.1 Billion per year, and online pay-per-call ad spending will grow from $1.7B in 2013 to $8.1B by 2018.
Clickmob’s call analytics and call RTB platform instantly connects highly motivated, tightly targeted mobile callers with national and local SMBs at the moment a purchasing decision is to be made. The process is simple. Clickmob syndicates targeted ads across all major mobile advertising channels including mobile apps, mobile search, voice search, and more. Consumers then simply click-to-call an ad for more information. Clickmob's unique analytics technology qualifies, matches, and routes the call to eligible advertisers based on the campaign bid price among other settings.