It's not just a hardcover art book and it's more than a beautiful short animation.. it's a "MööK"
There is a huge market for Popular Contemporary, New Brow and Street art. The same fan-base that buys popular artist hard cover books are also the demographic that support movies(esp.of the same nature and back round and animation). Hardcover books from these artists Banksy, Shepard Fairy, ect go for $55-$100. If we include a disc in the front of the book as well as a digital download, we can charge an additional $15-20 per unit.
Between the beauty of the art and the creativity of each project every "MööK" will come to life in more ways than one.