Burstworks was founded on one simple premise: rich data can lead to the development of higher quality, more practical, and more enjoyable products for users.
In mid 2012, after selling their display advertising technology business, a couple of ad:tech industry veterans got together to reflect on what really drove value in the ad ecosystem. It was crystal clear: highly targeted user data and the ability to turn that data into actionable insights increased the value of advertising considerably for all parties involved.
So in December, 2012 Burstworks set out to leverage deep data insights to drive the design, creation, distribution, and monetization of a portfolio of web products. By understanding, with depth, the behaviors and intents of its users, Burstworks can innovate in product spaces that have otherwise been stagnant. Today, millions of users around the world leverage Burstworks portfolio properties to enhance their productivity, connectivity, capability, and entertainment.