Selfieclub lets you take a Selfie and select how you feel. A real Selfie update. It does not need a back photo or a fancy gif to make it fun. It is how you feel when the camera is pointing at you (you are the focus). So far teens have shown they are pretty stoked with "#cool, #happy, and #smiley" being our top emotions/emoticons.
We launched late November 2013 and instantly went to #188 hour one, by the end of day two we were indexed by Apple's search engines under the keyword "Selfie". From there we hit critical mass with 20k+ organic downloads during Christmas week. We are not releasing exact numbers but suffice to say that we have millions of users as of Feb 2014.